social media

This category contains 12 posts

Listen Louder

Advertising used to be all about talking. Commercials, billboards, print advertisements, banners behind planes, the list goes on. You could run a commercial and people would watch it. Now DVRs, OnDemand, the Internet and hundreds of channels have changed that. Commercials are an inconvenience. People aren’t as eager to listen to your brand anymore. They … Continue reading

Confucius says…

I promise this isn’t a bad joke, it is an actual quote (I think). “And remember, no matter where you go, there you are.” Confucius This is good advice when embarking on creating and maintaining social media presences. When you create a Facebook Page for your brand, you are on Facebook. When you create a … Continue reading

Sun Tzu on Social Media

It has been a while blogosphere. I have finally decided to take a time out from some UI design and social media work to write another blog post. I am going to try to get back to posting regularly but we will just have to wait and see. If I don’t, hopefully it is because … Continue reading

Why Social Media Requires Humor

Humor prevents the general population from melting down into insanity when things go bad. Humor can be our coping mechanism. But, humor is just as important for companies using social media. The two prime candidates for social media faux pas are Chrysler and the Red Cross, with an honorable mention going to Kenneth Cole. Their … Continue reading

Social Media Lesson from Zen #4: Obedience

Like yesterday’s post, I have extracted only a portion of the whole story. 4. Obedience The master Bankei’s talks were attended not only by Zen students but by persons of all ranks and sects. He never quoted sutras nor indulged in scholastic dissertations. Instead, his words were spoken directly from his heart to the hearts … Continue reading

Social Media Lesson from Zen #3: Is That So?

Like yesterday’s post, this passage is a bit long so I have cut it down. 3. Is That So? A beautiful Japanese girl whose parents owned a food store lived near [Hakuin, Zen master]. Suddenly, without any warning, her parents discovered she was with child. This made her parents angry. She would not confess who … Continue reading

Social Media Lesson from Zen #2: Finding a Diamond on a Muddy Road

Due to the length of this story I have only included a section below. 2. Finding a Diamond on a Muddy Road   Gudo smiled. “Everything in this life is impermanent,” he explained. “Life is very brief. If you keep on gambling and drinking, you will have no time left to accomplish anything else, and … Continue reading

Social Media Lesson from Zen #1: A Cup of Tea

I recently read the book Zen Flesh Zen Bones. I was put on to it by @mattshadetek in this blog post he wrote. As I was reading it I began seeing some parallels between the writings and the use of social media. Below is the first writing in the book and my interpretation of it … Continue reading

Social Advertising and River Monsters

I love the show River Monsters. I am not entirely sure why, but I do. I recently read an article entitled How to run an effective Facebook campaign for $5. I started thinking about the possibilities for microtargeted ad campaigns like this. Then I started thinking about River Monsters and the approach Jeremy Wade takes to his … Continue reading

Jim Jarmusch on Creativity

How can you apply this to your social media strategy? Choose some companies and brands to be your social media inspiration, ones you would like to mimic, ones that get it. If they do something you like try to find a way to repurpose it for your brand or company. You don’t always have to … Continue reading