Humor prevents the general population from melting down into insanity when things go bad. Humor can be our coping mechanism. But, humor is just as important for companies using social media.
The two prime candidates for social media faux pas are Chrysler and the Red Cross, with an honorable mention going to Kenneth Cole. Their responses to their Twitter disasters are polar opposites as well.
The employee responsible for the rogue, F-bomb laced tweet on Chrysler’s account was terminated. The Red Cross employee apologized and the company turned the incident around using some well-timed humor. Dogfish Head even urged fans to donate to the Red Cross, using the #gettngslizzerd tag from the original offender. Humorless response versus humorous response.
We are all human, even big companies. Humor keeps us sane.