Like yesterday’s post, I have extracted only a portion of the whole story.
The master Bankei’s talks were attended not only by Zen students but by persons of all ranks and sects. He never quoted sutras nor indulged in scholastic dissertations. Instead, his words were spoken directly from his heart to the hearts of his listeners.
– From Zen Flesh Zen Bones, Nyogen Senzaki, english translation by Paul Reps
The key to social media is being human. Most people aren’t going to want to hear highly intellectual discussions or uber-technical descriptions of your product or service. This doesn’t mean, however, that they don’t want to hear about it at all. Approach social media like you used to approach school papers, write it how you say it. The cornerstone of starting a conversation is making it actually sound like a conversation. People want to talk to other people, not machines. And since the people behind your company most likely aren’t machines, act human.
The key is not to make them obey, but make them want to listen.