Quitting is easy. It is also unproductive. Typically we quit out of a fear of failure. However, failure is typically much more beneficial than quitting. We can learn from our mistakes and our failures, we can’t learn much from quitting. The rationale for the picture is simple: the monoskiers refused to quit so why should you?
The “don’t quit” mentality is especially important when it comes to social media. Social media is a much different animal than other marketing channels. It needs to be approached differently and different result expectations need to be generated. Integrating social media is an adaptive process. It will take time to deduce what content “works”, develop your “correct” approach and see results. Just because it is free doesn’t mean it is easy. Do yourself a favor, don’t give up. In fact, work harder.