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Did the MLB Miss Making a Big Opportunity Even Bigger?

Or am I just that naive?

It was recently announced that the MLB will be going social this Opening Day. Initially, I was bummed that I hadn’t heard about the opportunity. Then I was struck by the fact that it is a very good idea, and shocked that the MLB hasn’t already harnessed Twitter, Facebook and other social outlets to supplement radio and TV broadcasts. The minor league team here in Greenville, the Red Sox farm team the Drive, utilize Twitter in a great fashion. I got to follow the pre-season college tournament hosted at Fluor Field through their Twitter account.

I believe the MLB might have given up a Grand Slam for a simple home run. Everything is poised for this to be a great campaign, they haven’t done anything wrong in my opinion. I just thing there were some more things they could have done.

New York City makes a great headquarters for something like the MLB Fan Cave and its social media network. But it isn’t the headquarters, it is it, it is the whole thing. The MLB’s social media empire ambassador is a fan of the most polarizing team in baseball and the entire campaign will take place in the home of some of the most polarizing fans in sports. I wonder what those street interviews will be like?

The wonderful thing about social media and the internet are their ability to be decentralized, sometimes I get the feeling companies haven’t really embraced this fact yet. Why not have correspondents scattered across the country? Have regional representatives, recruit people at the games, recruit people outside the stadiums. Could you image the interviews on Yawkey Way? Make the Fan Cave the epicenter and aggregator, the headquarters. They can not only provide unique content but curate other correspondents’ content. This could have been the MLB’s social media version of ESPN. Skype calls from “experts” and superfans, Foursquare check-ins from the Fan Cave, the sports bars where the regional correspondents are reporting from and the stadiums hosting the games, and MLB “branded” Tweets and Facebook posts from across the country. The MLB and Opening Day are national, why wouldn’t the social media campaign be the same?

Did the MLB miss a Grand Slam or am I just that naive?



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