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Naïve Innovation

A wonderful concept I read about in this Co.Design article on twentysomethings designing products for baby boomers. “Naïve innovation”: the notion that what 18 to 22 year olds lack in experience they make up for in creative chutzpa. This is a much more concise version of my post on The Experience Conundrum. I like “naïve inspiration” much more though. Of course, I could just like this concept because I am a twentysomething.



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